WooCommerce Shop Setup · New York & Nationwide
Sell while you sleep.
A WooCommerce store you own — configured as a conversion system.
0%
platform transaction fees — ever. You keep what you sell.
29%
of all online stores run on WooCommerce
Zero
platform transaction fees — ever
800+
commerce extensions on 60,000+ plugins
28
days from brief to live store
Who It’s For
One commerce platform. Every way your business sells.
Service packages
Sell fixed-price packages and retainers online. Invoice-free, paid at checkout.
Digital products
Guides, templates, courses, toolkits — delivery built in, no marketplace cut.
Local products
Physical catalog with local pickup or delivery zones. No per-sale platform fee.
Memberships & subscriptions
Recurring billing and member tiers with full control.
Mixed catalogs
Services, digital and physical goods — one store, one checkout.
When it’s not the right fit
1,000+ SKU catalogs with complex fulfilment, marketplace-native sellers, or businesses wanting zero technical involvement are often better on a managed platform — we’ll tell you honestly on the brief call.
The Platform Decision
The choice you make today, you live with for five years.
Ownership, transaction fees, customization ceiling, GEO readiness, switching cost — the dimensions that matter more than which platform was easiest to set up this week. Switching later means a design rebuild, partial data migration, and SEO risk.
WooCommerce — what we build
Open-source on WordPress. Full ownership of code, data, and hosting. Zero platform transaction fees. Every product type. Full GEO/schema control.
Shopify
Fully managed, strong for high-volume physical retail — but extra transaction fees outside its own payments, limited code access, and infrastructure you rent.
Squarespace Commerce
Simple and design-forward for very small catalogs — but the highest fee ceiling, limited product types, and restricted schema/GEO control.
The Commerce System
Five pages. One system. Configured to convert at every step.
Selling online is not a technology problem — it is a system problem. Each stage hands the buyer to the next with less friction, not more.
01
Shop page
A routing system, not a catalog dump — tier comparisons for services, filterable grids for products, price always visible.
02
Product page
Nine elements that close the sale — specific title, price without scrolling, short description above an above-the-fold Add to Cart.
03
Cart
Order summary, subtotal, coupon field — and nothing that distracts from proceeding.
04
Checkout
Four fields for services and digital products. Guest checkout on. Trust signals at the payment moment.
05
Thank-you page
Order summary, what happens next, and the follow-on offer — the most neglected page in ecommerce.
Product Pages That Close
Four questions every service package page must answer
Service packages fail on product pages that read like marketing summaries. We build them to answer the four questions that actually stop buyers:
✓ What exactly do I get? — an itemized deliverable list, not “a complete solution”
✓ When do I get it? — an explicit delivery timeline
✓ What happens after I pay? — the onboarding process, stated up front
✓ Is this for me? — a plain ICP statement naming who it’s designed for
Plus the nine-element standard
Specific product title. Price visible without scrolling. Short description under 50 words. Add to Cart above the fold. Reviews near the price. Trust signals near the button. Related products below the fold — never above it.
Checkout Optimization
The checkout is where sales go to die — unless it’s configured correctly.
WooCommerce’s default checkout is not conversion-optimized. Every zapical setup reconfigures it to the completion standard.
✓ Guest checkout enabled — forced registration cuts completion by 20–35%
✓ Address fields removed for digital & service products
✓ One-page layout for low field counts
✓ Persistent order summary during payment entry
✓ Trust signals at the payment moment — guarantee, security badges
✓ 44px fields, autofill, single column on mobile
✓ Apple Pay & Google Pay — one-tap mobile checkout
✓ Branded transactional emails, including cart recovery
Payments
Stripe. Apple Pay. Google Pay. Tested before launch.
The payment gateway determines whether the sale completes. We configure Stripe as the default: the cleanest checkout experience, native subscriptions, 135+ currencies, and PCI compliance handled — card data never touches your server.
1
Connected
Stripe linked to your account, webhooks configured so orders always sync with payment events.
2
One-tap mobile
Apple Pay and Google Pay enabled — wallet checkout in seconds on the 60%+ of traffic that’s mobile.
3
Verified
A real test transaction through the full flow — order created, email delivered, dashboard confirmed — before go-live.
See It In Motion
Twelve fields versus four
Sample video — placeholder
Final video: 25-second checkout comparison — a buyer abandons a 12-field default checkout at the forced-registration screen; a second buyer completes the optimized 4-field checkout in 45 seconds. “Fewer fields. More sales.”
The Build
Brief to live store in 28 days. Gateway tested. Products live.
01
Commerce brief
Product catalog, product types, ICP per product, payment requirements — day 1.
02
Install & plugin stack
Clean WooCommerce install, guest checkout on, commerce plugin stack configured.
03
Gateway & test
Stripe connected, wallets enabled, test transaction processed and verified.
04
Page design
Shop and product pages designed for your catalog type — tiers for services, grids for products.
05
Products & checkout
Up to 25 products created, checkout field-optimized, emails branded, analytics firing.
06
QA, launch & review
Full commerce QA including a live test purchase — then a 30-day commerce review. Day 28.
What’s Included
The core commerce setup
Everything between “we should sell online” and the first order arriving at 11:47pm on a Sunday — processed, confirmed, and in your account before you wake up.
✓ WooCommerce installed and fully configured
✓ Commerce plugin stack: payments, invoices, image optimization, performance, cart recovery
✓ Custom shop page and product page design — desktop and mobile
✓ Checkout field optimization to the service/digital standard
✓ Stripe with Apple Pay and Google Pay, webhooks configured
✓ Up to 25 products created with full content and optimized imagery
✓ Digital delivery configured where needed
✓ Custom thank-you page and brand-styled transactional emails
✓ Ecommerce analytics: product views, add-to-carts, checkouts, purchases
✓ Full QA with a verified test transaction — then a 30-day commerce review
Pricing
Transparent pricing. Start today.
Buy now and we’ll begin with your onboarding brief — or start with the free call and decide after. Same price either way.
Starter
10 Products
$1,200
Install + configure, Stripe connected, 10 products, test transaction verified.
Secure checkout · Stripe · guest-friendly
Most popular
25 Products
$2,000
Custom shop + product pages, checkout optimization, Apple Pay, cart recovery.
Secure checkout · Stripe · guest-friendly
Full scope
Subscriptions & CRM
$4,000
Core plus subscriptions/bookings, CRM integration, enhanced analytics.
Secure checkout · Stripe · guest-friendly
Custom
Custom scope
Let’s talk
Bigger build? Multiple services? Something the tiers don’t cover? Tell us the scope — we’ll price it precisely.
Opens a quick quote form
Tell us about your project
Rough scope is fine — a human replies within one business day with a precise quote or a call link.
Questions
WooCommerce setup, answered
What is WooCommerce and is it right for my business?
WooCommerce is the open-source ecommerce platform for WordPress, powering about 29% of all online stores. It fits service businesses selling packages, consultants selling digital products, local product businesses, and creators selling memberships — anywhere you value ownership and zero platform transaction fees. On the brief call we’ll tell you honestly if a managed platform suits you better.
Why WooCommerce instead of Shopify?
Ownership and fees. WooCommerce charges no platform transaction fee — you pay only the payment processor — while you own the codebase, the data, and the hosting choice. Shopify is excellent for high-volume physical retail, but you rent the infrastructure, and fees stack outside its own payment system. The platform choice is typically a five-year commitment, so we compare honestly on the call.
Can I sell services and digital products, not just physical goods?
Yes — that’s where WooCommerce shines for our clients. Fixed-price service packages purchasable at checkout, digital products with automatic delivery, subscriptions and memberships with recurring billing, bookable sessions, and mixed catalogs — all in one store with one checkout.
What makes a product page for a service package different?
It must answer four questions plainly: what exactly do I get (an itemized deliverable list), when do I get it (an explicit timeline), what happens after I pay (the onboarding process), and is this for me (a clear ICP statement) — on top of the nine-element product page standard.
How do you stop people abandoning at checkout?
Field reduction (four fields for services and digital products), guest checkout enabled (forced registration cuts completion by 20–35%), trust signals at the payment moment, a persistent order summary, Apple Pay and Google Pay for one-tap mobile, and an abandoned-cart recovery email.
What does the setup include and how long does it take?
Commerce brief, WooCommerce installation, plugin stack, Stripe with wallets, custom shop and product page design, up to 25 products, checkout optimization, branded emails, ecommerce analytics, and full QA with a verified test transaction. Standard timeline: 25–28 days from brief to live store, plus a 30-day commerce review.
Start with a free commerce brief call. Sell online in 28 days.
The call defines what you’re selling, who’s buying, and how payment should work — before any development begins. No commitment required. You leave knowing exactly what your store should include.
zapical · Magical web zap. · New York City & nationwide