Website Speed Optimisation · New York & Nationwide
A slow website is losing you leads. Not eventually. Right now.
Core Web Vitals in the Good range in 5–7 days — measured before, verified after.
Free 30-minute call · run pagespeed.web.dev on your site first · no commitment required.
<2.5s
LCP — largest element paints
<0.1
CLS — nothing shifts after load
<200ms
INP — every tap responds instantly
32%
higher bounce rate on pages loading over 3 seconds
~7%
conversion lift per second of load time recovered
10–40%
higher ad CPC from slow landing pages
#1
tiebreaker — passing sites outrank failing ones
Core Web Vitals
Three metrics. Three thresholds. One standard Google measures from real visitors.
Your hero image is probably why LCP fails
Uncompressed, wrongly sized, not preloaded. We convert to WebP at display size, preload it, and never lazy-load the LCP element.
If the page shifts, visitors click the wrong things
Every image gets explicit dimensions, every embed an aspect ratio, every font a size-adjusted swap. Target: CLS under 0.05.
A button that lags is a conversion barrier
Third-party scripts deferred, unused plugin JS removed, long tasks profiled in DevTools. Target: INP under 150ms.
The Fix Stack
Six layers. Fixed in priority order.
Speed problems compound from the bottom — so fixes start at hosting and work up. Every engagement ends with a before/after Core Web Vitals report.
01
Hosting
Shared hosting responds in 800–3,000ms; managed in 50–200ms. Nothing else matters until this is fixed.
02
Images
WebP conversion, compression, correct dimensions, lazy loading — 60–80% of image weight gone.
03
Caching
Pre-rendered pages served in milliseconds instead of running your whole PHP stack per visitor.
04
JavaScript & CSS
Deferral, minification, critical CSS — render-blocking resources eliminated.
05
CDN & fonts
Assets served from the nearest edge; fonts self-hosted with swap behavior.
06
Third-party scripts
Every external script inventoried: is it used, and does its value justify its cost?
“There is a session recording tool on your site that nobody has opened in eight months. It is adding 350ms to every page load.”
Every speed audit includes a full third-party script inventory — chat widgets, forgotten analytics, A/B tools with no active tests. The fastest script is the one that doesn’t load.
The Standard
Tighter than Google’s thresholds. Verified before we call it done.
<2.0s
LCP at launch
<0.05
CLS at launch
<150ms
INP at launch
80+
PageSpeed mobile
5–7
days to deliver
2×
before/after reports
See It In Motion
From 42 to 91 in four layers
Sample video — placeholder
Final video: an unoptimized WordPress site scores 42; hosting, caching, images, and JS deferral lift it to 91. “WordPress is not slow. This is what optimized looks like.”
How It Works
Audit. Fix. Verify.
01
Speed audit
Core Web Vitals scores, root causes, script inventory, hosting assessment — a prioritized fix list in 2 days.
02
The fix
Quick-win package for image and caching issues, or the full six-layer stack for sites that need everything addressed.
03
Verified results
Before/after PageSpeed reports — and ongoing monitoring to keep the scores from drifting back.
Slow sites are often unmaintained sites — keep the scores with a Website Maintenance Plan.
Pricing
Transparent pricing. Start today.
Buy now and we’ll begin with your onboarding brief — or start with the free call and decide after. Same price either way.
Starter
Speed Audit
$400
Scores, root causes, script inventory, hosting assessment. 2-day delivery.
Secure checkout · Stripe · guest-friendly
Most popular
Speed Quick Win
$600
Bulk image optimization + full caching config. 15–25 point lift in 2–3 days.
Secure checkout · Stripe · guest-friendly
Full scope
Full Speed Optimisation
$1,200
Every layer fixed in 5–7 days. Before/after report. All vitals Good.
Secure checkout · Stripe · guest-friendly
Custom
Custom scope
Let’s talk
Bigger build? Multiple services? Something the tiers don’t cover? Tell us the scope — we’ll price it precisely.
Opens a quick quote form
Tell us about your project
Rough scope is fine — a human replies within one business day with a precise quote or a call link.
Questions
Speed optimisation, answered
Why does speed matter commercially, not just technically?
Pages loading over 3 seconds see roughly a third higher bounce rate; each second recovered lifts conversion around 7%; slow landing pages raise ad CPC by 10–40%; and Core Web Vitals act as a ranking tiebreaker. Speed is a revenue metric wearing a technical costume.
What are Core Web Vitals?
Google’s three field-measured performance metrics: LCP (how fast the largest element paints — good under 2.5s), CLS (how much the layout shifts — good under 0.1), and INP (how fast interactions respond — good under 200ms). Google measures them from real Chrome visitors.
What usually makes the biggest difference?
Hosting first — shared hosting’s slow server response caps everything else; moving to managed WordPress hosting alone often takes a failing site to passing. Then images, then caching, then JavaScript.
Is WordPress just slow?
No — unoptimized WordPress is slow. Heavy page builders, uncompressed images, cheap hosting, and forgotten scripts earn that reputation. A properly configured WordPress site competes with any platform on speed.
What does the engagement look like?
A free speed audit call, then a 2-day audit with a prioritized fix list. Simple cases get the quick-win package (2–3 days); full engagements address all six layers in 5–7 days, ending with a before/after Core Web Vitals report.
Every second is costing you visitors. Get them back this week.
Run pagespeed.web.dev on your site, then bring the score to a free audit call. In 5–7 days your Core Web Vitals can be in the Good range — measured, fixed, and verified.
zapical · Magical web zap. · New York City & nationwide