The Full Catalog · 9 Services · 9 Playbooks
Nine services. One partner. Zero guesswork.
Every service runs on its own written playbook — and every engagement starts with a free brief call.
Design & Build
The making services — sites, systems, and pages built to convert.
01
Business Website Design
Conversion-first design for service businesses — trust in five seconds, clarity before the first scroll, zero friction to inquiry.
Mobile-first
Two approval gates
Figma files yours
02
WordPress Development
Self-hosted WordPress you own completely — clean block-editor builds with a lean plugin stack, fast and editable without code.
Block editor
Lean plugin stack
Editing walkthrough
03
Landing Page Design
Dedicated conversion pages for paid ads and campaigns — one offer, one audience, one action, no exit ramps.
9-section anatomy
Copy-first
4-field forms
Sell & Get Found
The growth services — commerce that converts and visibility in every search channel.
04
WooCommerce Shop Setup
Sell packages, digital products, and goods on a store you own — with checkout optimization and zero platform transaction fees.
Stripe + wallets
Checkout optimized
Zero platform fees
05
GEO-Ready Website Build
Websites structured to be cited by ChatGPT, Perplexity, and Google AI Overviews — entity architecture and schema from the first template.
Entity architecture
Full schema suite
AI citation ready
06
Technical SEO Foundation
The infrastructure layer that search engines require — crawlability, metadata, canonicals, and structured data, verified before launch.
10-element standard
Schema validated
Audit in 7–10 days
Performance & Care
The keeping services — fast today, healthy every month, safe through every rebuild.
07
Website Speed Optimisation
Core Web Vitals into the Good range in days — hosting, images, caching, and scripts fixed in priority order.
LCP under 2.0s
Before/after report
5–7 day delivery
08
Website Maintenance Plan
Updates on protocol, daily off-site backups, security monitoring, and 60-second uptime alerts — handled monthly.
72h security patches
Daily backups
60s uptime alerts
09
Website Redesign & Migration
The highest-stakes project in web development, run on a documented protocol that protects your rankings and traffic.
Every URL mapped
301s verified
30-day monitoring
The services are designed to compound
Take one on its own, or let them build on each other — most clients start with one and grow into three.
1. Build
A conversion-ready, GEO-structured site on a platform you own.
2. Get found
Technical SEO, GEO citation, and commerce that turns visibility into revenue.
3. Keep it winning
Speed held to standard, maintenance on protocol, migrations without loss.
Not sure where to start?
Match your situation. Or skip it all — the free brief call sorts this out in 30 minutes.
“I need a new website”
Start with Business Website Design — or WordPress Development if you have designs ready.
“Nobody finds us in search or AI”
Start with the GEO-Ready Build for new sites, or Technical SEO for the one you have.
“My site is slow or fragile”
Start with Speed Optimisation — then keep the scores with a Maintenance Plan.
“My site is old and underperforming”
Start with Redesign & Migration — rebuilt without losing what you’ve earned.
Choosing, combining, and starting
Do I need more than one service?
Usually not at the start. Most clients begin with one — a build, an audit, or a fix — and add services as the site grows. The brief call recommends only what the situation actually needs.
How does every engagement begin?
With a free 30-minute brief call, always. It defines the scope, the risks, and the right entry point — and you leave with a clear picture whether or not you commission the work.
What does “every service runs on a playbook” mean?
Each of the nine services is documented in its own book — the standards, checklists, and protocols we build to. The service pages publish the standards openly, so you can hold us to them.
Can zapical work alongside my existing developer or agency?
Yes. Several services are designed for it — independent migration audits, technical SEO roadmaps your team implements, design-only engagements, and speed fixes on sites we didn’t build.
Which services are included in every new build?
The technical SEO foundation, GEO-ready structure, and Core Web Vitals performance standard are built into every zapical site at no extra charge — they’re the minimum, not upgrades.
Thirty minutes. Zero commitment. Total clarity.
The free brief call matches your situation to the right service — and tells you honestly if you don’t need us yet.
Magical web zap. · New York City & nationwide